Thursday, January 14, 2010

A Logo: An easy way to increase branding

Are you looking for an easy and fairly inexpensive way to get potential customers to remember you? Ask yourself these questions:

1) Do you have a logo - simple and memorable - that customers will recognize right away as YOU? You want it to be clean and easy to recognize from a distance. Have you ever seen a sign or vehicle with company information on it but you can't read it or distinguish what they do? Use color and creativity, but don't make it cluttered and difficult to read. Remember KISS - Keep It Simple, Silly. Think about Nike and their logo. You can't get much more simple than that.

2) If you have a logo, do you use it consistently? Once you decide on a company logo, make sure you put it on all of your company literature including business cards, letterhead, envelopes, postcards and brochures, on signs, on your website, blog, and FaceBook Fan page, on your vehicles, on shirts, pens, mugs, keychains or whatever you use to stay in front of your customer. Remember TOMA, Top Of Mind Awareness - Make sure when the public thinks of your product, they think of your company. Using your company logo can help people remember you.

3) Do you have a consistent color scheme on your advertising? Find a color scheme that conveys the right perception about your company or product to the customer. If your business is organic, make green a part of your color scheme. If you run a daycare, you might use primary colors. If your business is massage therapy, you would want a soothing and relaxing color scheme. Ask a graphic designer to help you with a color scheme that works for your product.

4) Do you have your logo and basic company info (phone number & website address) on your company vehicles? For a while, we only had two trucks lettered with our logo, but we were told that we must be very busy because people saw our trucks everywhere! Think of your vehicle as a moving billboard. Depending on how much you drive, your logo can be seen by thousands of people each day. Most people put their logos on the side doors, but don't forget the rear of your vehicle (what do you see when you are waiting at a light or in a traffic jam?) and even the front if you have a large enough space where it can be seen coming down the road. And if you really want to make an impression, have your vehicle wrapped. (See photo below.)

5) Do you or your employees meet with potential customers on a regular basis? Do they have shirts, jackets or professional name tags that display your company logo? If not, they should. The more visible the position to the public, the more important it is to make sure they wear your company logo. A person may not remember a name, but a logo helps them to remember your company.

Need some help in creating a logo, making a sign or lettering your vehicle? My BNI friends Dennis & Carly at Fast Track Signs in Bellefontaine, OH can help. They are very creative and offer great customer service. You can find them on the web at, and

Look them up and give them a call. They would be glad to help. And let them know I referred you!